Whether you’re into B2B or B2C, aligning your activation points to each sales stage keeps your audience hooked. Marketers, here’s how to make your brand unforgettable!
1. Awareness / Top of Funnel
|
B2C (Consumer) |
B2B (Business) |
| Pop-ups and brand takeovers in high-traffic locations | Trade show presence through sponsorships, lounges, and content stages |
| Influencer seeding, UGC, and AR-driven experiences | Executive visibility via thought leadership, co-branded content, and industry podcasts |
| Cultural sponsorships and immersive brand moments (music, sports, fashion) | Targeted awareness with OOH near HQs/events and LinkedIn retargeting |
2. Consideration / Mid-Funnel
|
B2C (Consumer) |
B2B (Business) |
| Interactive tools like virtual try-ons and product quizzes | Product demos and lounges at conferences for hands-on exploration |
| Live Q&As with influencers or founders to drive real-time engagement | Workshops and roundtables (expert-led discussions) |
| Personalized journeys via shoppable content hubs and dynamic retargeting ads | Mid-funnel content series (e.g., ROI calculators, live use cases) |
3. Evaluation / Decision
|
B2C (Consumer) |
B2B (Business) |
| Exclusive access via concierge shopping, private previews, limited edition drops | VIP walkthroughs and invite-only events |
| Loyalty-driven unlocks (early access and member-only offers) | Branded sales kits and custom demos |
| Personalized outreach (DMs) from brand reps or ambassadors | Invite-only deal acceleration (dinners, data-driven pilots, or roadshows) |
4. Purchase / Onboarding
|
B2C (Consumer) |
B2B (Business) |
| Surprise & delight at checkout (e.g. gift, shoutout) | White-glove onboarding events or welcome experiences |
| Personalized onboarding (welcome videos, curated boxes) | Co-branded onboarding materials + toolkit for internal rollout |
| Gamified experiences with walkthrough and rewards | Private onboarding hub with videos, templates, and success metrics |
5. Post-Purchase / Advocacy
|
B2C (Consumer) |
B2B (Business) |
| Invite to VIP brand events or early-access drops | Executive roundtables or advisory board invites |
| Personalized recognition (through milestone gifts and loyalty perks) | Recognition and appreciation via customer spotlight programs (case studies, videos, keynotes) |
| Community-driven campaigns (UGC contests and tiered rewards) | Private innovation previews / roadmap co-creation access |
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