SIGHTLINE BLOG

The pulse of brand experience

The Crossover Play: Taking B2B Brands Into Consumer Spaces

For years, many B2B brands have relied on the safety of trade shows and industry...

At massive trade shows, the default strategy for major brands is often "bigger is better." Companies pour millions into sprawling activations,...

Imagine stepping onto a trade show floor that feels less like a convention center and more like the coziest, most inspiring living room you’ve ever...

Recently, Lightspeed surveyed US shoppers about what they really want from retail. They told us they’re craving in person experiences that make them...

Surf Expo kicked off its 50th anniversary with a high-energy January edition that reinforced its role as the leading global marketplace for...

.Brand shapes how people think, feel, and make decisions long before a transaction. In this exclusive interview, Michael Roberts, CMCO of MetLife,...

I remember when I recognized the impact a research entrepreneur could have. It was November 2011 at the Web 2.0 Summit at San Francisco's Palace...

Experiential marketing is evolving fast. Leading brands in 2026 will win by combining creativity, strategy, and long-term impact—not just big...

The SIGHTLINE team spotted Hypervsn early on the CES 2026 show floor. Curious about how holographic displays work and what they bring to brand...

Sightline’s content team has been scouring the CES experiences—from the halls to the activations to the pop-ups, indoors, outdoors… everywhere in...