CANVA’S BRANDWAGON: 5 WAYS CANVA TURNED CLEAR GOALS INTO CREATIVE IMPACT
Canva’s Brandwagon demonstrated how effective an activation can be when every detail aligns with the product. At Advertising Week New York, the...
SUBARU: DRIVING LOYALTY THROUGH EXPERIENTIAL MARKETING AT OVERLAND EXPO
Joseph Pawlicki, Subaru's Owner Loyalty and Engagement Marketer, focused on what most automotive brands overlook at his first Overland Expo in 2024:...
MOZILLA ADS: HOW TO BUILD AN IMPACTFUL EVENT ACTIVATION AROUND YOUR BRAND'S CORE MESSAGE
Not every brand walks into a room full of advertisers as an outsider. Mozilla Ads did exactly that at Advertising Week, and instead of blending in,...
WRITING RFPs THAT TURN AGENCIES INTO CREATIVE COLLABORATORS
If your RFP reads like a procurement document, you'll get procurement-quality work. If you want work that changes culture and builds brands that...
3 WAYS TO ENHANCE EVENT ROI WITH INTERACTIVE CONTENT
In-person events are invaluable for marketers and sellers in this online age, offering rare face time with customers, prospects, and thought leaders...
INTERNAL CORPORATE EVENTS: TURNING GATHERINGS INTO STRATEGIC BRAND MOMENTS
In many organizations, internal corporate events are often treated as logistical exercises, occasions to gather employees for updates, celebrate...
THE AUTHENTICITY EDGE: WHY LIVE EXPERIENCES ARE MARKETING'S MOST VALUABLE CURRENCY
Adam Charles, Chief Growth Officer at Sparks, explores how AI will boost the importance of face-to-face connections in marketing strategies, and...
SALT, SURPRISE, AND ROI: GOOD PRACTICES FOR EXHIBITORS
Can simple ideas drive real engagement? Melissa Arnott, President of Arnott Consulting, shares a trade show tactic fueled by curiosity over...
INTERVIEW WITH ALICIA TILLMAN, CMO AT DELTA AIR LINES
Exclusive interview with Alicia Tillman on Delta Air Lines’ bold approach to brand activation and innovation.
Adam Charles
Alexis Carroll Cline
Alicia Tillman
Amar Alnemer
Anick Beaulieu
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