SIGHTLINE BLOG

The pulse of brand experience

Can simple ideas drive real engagement? Melissa Arnott, President of Arnott Consulting, shares a trade show tactic fueled by curiosity over...

Anick Beaulieu, CEO of C2, on how the GenXP model is redefining experiential design by transforming events into meaningful and measurable strategic...

Exclusive interview with Alicia Tillman on Delta Air Lines’ bold approach to brand activation and innovation.

Translating ideas into meaningful outcomes takes more than creativity. It requires precision, strategy, and the ability to connect deeply. For me,...

For many brands, the momentum ends once an event badge gets scanned. But for savvy marketers, this moment is where the real work begins. Your onsite...

Whether you’re into B2B or B2C, aligning your activation points to each sales stage keeps your audience hooked. Marketers, here’s how to make your...

If you’re planning a brand activation or experience at an event, here are some general principles to help you think about inclusion.

Inclusion and belonging are rarely discussed when it comes to brand activations at events. Usually whenever brand activations are discussed, the...

This article dives into the immersive, high-energy design principles behind C2 Studio’s GenXP approach. It illustrates how thoughtful activations can...