HOW TO BUILD LIFECYCLE CAMPAIGNS THAT TURN EVENT ENERGY INTO LASTING ENGAGEMENT
For many brands, the momentum ends once an event badge gets scanned. But for savvy marketers, this moment is where the real work begins. Your onsite...
Shayna Ventricelli is the Chief Marketing Officer at Ivy & Co. Studio, a boutique growth studio specializing in email + SMS marketing for beauty, wellness, and lifestyle brands. With a decade of experience in brand strategy and omnichannel communications, Shayna helps clients turn customer touchpoints into measurable growth moments. Before her current role, she led marketing for both Bulletin Wholesale and the NY NOW trade show following its acquisition by Emerald Expositions.
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For many brands, the momentum ends once an event badge gets scanned. But for savvy marketers, this moment is where the real work begins. Your onsite...
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