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BELONGING: THE OVERLOOKED METRIC IN BRAND ACTIVATION

24 Nov, 2025

Ruth Mortimer

Inclusion and belonging are rarely discussed when it comes to brand activations at events. Usually whenever brand activations are discussed, the...

Case Study, Behind the Build, DEI

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Anick Beaulieu

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Behind the Build

SIGHTLINE BLOG

The pulse of brand experience

BELONGING: THE OVERLOOKED METRIC IN BRAND ACTIVATION

Welcome to the SIGHTLINE Blog

Categories

Popular Posts

HOW TO BUILD AN IMPACTFUL EVENT ACTIVATION AROUND YOUR BRAND'S CORE MESSAGE

THE 5 REAL RULES OF BRAND EXPERIENCE, ACCORDING TO CANVA, SQUARE, AND C2

HOW BRAND CAN EARN TRUST AND BUILD LASTING COMMUNITIES

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Featured Experts

Behind the Build

SIGHTLINE BLOG The pulse of brand experience

BELONGING: THE OVERLOOKED METRIC IN BRAND ACTIVATION

Welcome to the SIGHTLINE Blog

Categories

Popular Posts

HOW TO BUILD AN IMPACTFUL EVENT ACTIVATION AROUND YOUR BRAND'S CORE MESSAGE

THE 5 REAL RULES OF BRAND EXPERIENCE, ACCORDING TO CANVA, SQUARE, AND C2

HOW BRAND CAN EARN TRUST AND BUILD LASTING COMMUNITIES

Follow Us

Featured Experts

SIGHTLINE BLOG

The pulse of brand experience