SALT, SURPRISE, AND ROI: GOOD PRACTICES FOR EXHIBITORS
Can simple ideas drive real engagement? Melissa Arnott, President of Arnott Consulting, shares a trade show tactic fueled by curiosity over...
Melissa Arnott is the President of Arnott Consulting and brings over 30 years of experience in the trade and consumer show industry. An accomplished entrepreneur and former corporate executive, she has built a successful career producing large-scale exhibitions and conferences, developing innovative brand activations and sponsorship programs, and leading strategic face-to-face marketing initiatives across North America. As a consultant and freelancer working in both Canada and the U.S., Melissa partners with organizers and exhibitors to elevate event presence, increase audience engagement, and drive measurable results. Melissa also currently serves as President of the Canadian Association of Exposition Management (CAEM).
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Can simple ideas drive real engagement? Melissa Arnott, President of Arnott Consulting, shares a trade show tactic fueled by curiosity over...
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