SIGHTLINE BLOG

The pulse of brand experience

Actionable insights, creative frameworks, and stories from the frontlines of modern marketing.

HOW STRATEGIC SPONSORSHIPS ORCHESTRATE MEANING

13 Nov, 2025

Marie-Elaine Lemire

Marie Elaine Lemire, Head of Strategic Partnerships at Emerald, shares her personal take on how recent years have reshaped sponsorship storytelling...

Out Loud, Strategy, Sponsorship

HOW BRAND CAN EARN TRUST AND BUILD LASTING COMMUNITIES

10 Nov, 2025

Annie Wang

AI is rapidly and fundamentally reshaping how we experience the world. From news and financial research to music and social feeds, AI-generated...

Experience, Immersive, Event, Industry Maverick

THE 5 REAL RULES OF BRAND EXPERIENCE, ACCORDING TO CANVA, SQUARE, AND C2

5 Nov, 2025

Julien Bouvier

There are moments that quietly remind you why you do what you do. Sitting in the crowd at Advertising Week in New York, listening to Marie-Elaine...

Session, Experience, Immersive

Welcome to the SIGHTLINE Blog

Practical insights, ideas, interviews and field stories for the marketers shaping brand experiences. From strategy to execution, explore the perspectives that move the industry forward.