4 PRINCIPLES THAT TURN VISION INTO REALITY
Translating ideas into meaningful outcomes takes more than creativity. It requires precision, strategy, and the ability to connect deeply. For me,...
HOW TO BUILD LIFECYCLE CAMPAIGNS THAT TURN EVENT ENERGY INTO LASTING ENGAGEMENT
For many brands, the momentum ends once an event badge gets scanned. But for savvy marketers, this moment is where the real work begins. Your onsite...
B2B vs. B2C: BRAND ACTIVATION TOUCHPOINTS ACROSS SALES CYCLES
Whether you’re into B2B or B2C, aligning your activation points to each sales stage keeps your audience hooked. Marketers, here’s how to make your...
7 TIPS FOR CREATING INCLUSIVE BRAND EXPERIENCES
If you’re planning a brand activation or experience at an event, here are some general principles to help you think about inclusion.
BELONGING: THE OVERLOOKED METRIC IN BRAND ACTIVATION
Inclusion and belonging are rarely discussed when it comes to brand activations at events. Usually whenever brand activations are discussed, the...
HOW SMART BRANDS TURN EVENTS INTO YEAR-LONG CONTENT ENGINES
Courtney Engel, VP of Strategy & Development at Magnet Media, shares why events offer a prime opportunity to generate content that fuels and...
THE ARCHITECTURE OF ENGAGEMENT
This article dives into the immersive, high-energy design principles behind C2 Studio’s GenXP approach. It illustrates how thoughtful activations can...
HOW STRATEGIC SPONSORSHIPS ORCHESTRATE MEANING
Marie Elaine Lemire, Head of Strategic Partnerships at Emerald, shares her personal take on how recent years have reshaped sponsorship storytelling...
HOW BRANDS CAN EARN TRUST AND BUILD LASTING COMMUNITIES
AI is rapidly and fundamentally reshaping how we experience the world. From news and financial research to music and social feeds, AI-generated...
THE 5 REAL RULES OF BRAND EXPERIENCE, ACCORDING TO CANVA, SQUARE, AND C2
There are moments that quietly remind you why you do what you do. Sitting in the crowd at Advertising Week in New York, listening to Marie-Elaine...
Adam Charles
Alexis Carroll Cline
Alicia Tillman
Amar Alnemer
Anick Beaulieu
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