INTERVIEW WITH ALICIA TILLMAN, CMO AT DELTA AIR LINES
Exclusive interview with Alicia Tillman on Delta Air Lines’ bold approach to brand activation and innovation.
4 PRINCIPLES THAT TURN VISION INTO REALITY
Translating ideas into meaningful outcomes takes more than creativity. It requires precision, strategy, and the ability to connect deeply. For me,...
HOW TO BUILD LIFECYCLE CAMPAIGNS THAT TURN EVENT ENERGY INTO LASTING ENGAGEMENT
For many brands, the momentum ends once an event badge gets scanned. But for savvy marketers, this moment is where the real work begins. Your onsite...
B2B vs. B2C: BRAND ACTIVATION TOUCHPOINTS ACROSS SALES CYCLES
Whether you’re into B2B or B2C, aligning your activation points to each sales stage keeps your audience hooked. Marketers, here’s how to make your...
7 TIPS FOR CREATING INCLUSIVE BRAND EXPERIENCES
If you’re planning a brand activation or experience at an event, here are some general principles to help you think about inclusion.
BELONGING: THE OVERLOOKED METRIC IN BRAND ACTIVATION
Inclusion and belonging are rarely discussed when it comes to brand activations at events. Usually whenever brand activations are discussed, the...
HOW SMART BRANDS TURN EVENTS INTO YEAR-LONG CONTENT ENGINES
Courtney Engel, VP of Strategy & Development at Magnet Media, shares why events offer a prime opportunity to generate content that fuels and...
THE ARCHITECTURE OF ENGAGEMENT
This article dives into the immersive, high-energy design principles behind C2 Studio’s GenXP approach. It illustrates how thoughtful activations can...
HOW STRATEGIC SPONSORSHIPS ORCHESTRATE MEANING
Marie Elaine Lemire, Head of Strategic Partnerships at Emerald, shares her personal take on how recent years have reshaped sponsorship storytelling...
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Adam Charles
Alexis Carroll Cline
Alicia Tillman
Amar Alnemer
Amelia Moran
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