SIGHTLINE BLOG

The pulse of brand experience

There is a very specific moment in the marketing calendar when someone looks at the budget and realizes: Oh. We still have money.

Marc Benioff, Salesforce's co-founder and CEO, wrote an entire chapter of his book, Behind the Cloud, called "The Event Is the Message." Not a...

My approach to corporate events started with planning personal celebrations. Whether I'm hosting a dinner party, planning my wedding, celebrating a...

Peer-to-peer sharing worked. It is what nobody saw coming; the exhibitors were responsible for this, and every registration could be directly traced...

There is no social proof quite like a suspiciously long line in the middle of the city.

Experiential marketers dedicate months of effort into crafting out speaker selection, agendas, content and activations. However, some of the most...

There's a version of this conversation that's been happening for a decade: "experiential marketing is having a moment." Except the moment just turned...

Media organizations know where it all starts: the story. Some of the best experiential marketers are starting to realize that every event is the...

If you're a brand marketer wondering whether sponsoring a more intimate, curated B2B event is worth it, this one's for you.

The most memorable brand experiences begin with trust, shared values, and a willingness to build something together. Great experiential marketers...