SIGHTLINE BLOG

The pulse of brand experience

There is no social proof quite like a suspiciously long line in the middle of the city.

Experiential marketers dedicate months of effort into crafting out speaker selection, agendas, content and activations. However, some of the most...

There's a version of this conversation that's been happening for a decade: "experiential marketing is having a moment." Except the moment just turned...

Media organizations know where it all starts: the story. Some of the best experiential marketers are starting to realize that every event is the...

If you're a brand marketer wondering whether sponsoring a more intimate, curated B2B event is worth it, this one's for you.

The most memorable brand experiences begin with trust, shared values, and a willingness to build something together. Great experiential marketers...

One of the upsides of building software in this industry is the front-row seat. For years I've spent more time than I can count listening to event...

Experiential marketing has always been about bringing people together. Today, the brands creating the greatest impact are thinking far beyond the...

In the lead-up to Cannes Lions this year, I kept hearing the same thing on repeat. Everyone described it as the place to be if you work in this...

Walk the Croisette for a few days and patterns start forming fast. Three words keep coming back to me. Community. Content. Culture. The actual...