YOUR BRAND'S BEST EVENT MARKETING CHANNEL IS INVISIBLE. HERE'S HOW TO SEE IT.
The most valuable promotion of your brand's event is happening in DMs, Slack threads, and forwarded emails. Most marketing teams have yet to track it.
Ian Davis is VP of Marketing at Snöball, where he helps brands turn their audiences into a measurable acquisition channel. Sponsored skater turned video storyteller turned B2B marketer, he has spent the last decade helping SaaS brands turn their solutions into stories. His thesis is simple: the brands that win the next decade will be the ones whose audiences carry the message for them.
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The most valuable promotion of your brand's event is happening in DMs, Slack threads, and forwarded emails. Most marketing teams have yet to track it.
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