7 TIPS FOR CREATING INCLUSIVE BRAND EXPERIENCES
If you’re planning a brand activation or experience at an event, here are some general principles to help you think about inclusion.
Ruth Mortimer is Global President of Advertising Week and SVP at Emerald, where she oversees a portfolio of powerhouse brands such as Advertising Week, Prosper, and B2BMX—delivering high-impact events and content across five continents. With over 2,000 annual speakers and partners like Netflix, Google, and Disney, she curates the pulse of the marketing world. Former editor of Marketing Week, she’s an award-winning columnist and author of five books. Her path spans digital innovation, thought leadership, and even archaeology in her early days—a career built on curiosity, and global influence.
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If you’re planning a brand activation or experience at an event, here are some general principles to help you think about inclusion.
Inclusion and belonging are rarely discussed when it comes to brand activations at events. Usually whenever brand activations are discussed, the...
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