SIGHTLINE BLOG

The pulse of brand experience

Actionable insights, creative frameworks, and stories from the frontlines of modern marketing.

CANVA’S BRANDWAGON: 5 WAYS CANVA TURNED CLEAR GOALS INTO CREATIVE IMPACT

15 Dec, 2025

Julien Bouvier

Canva’s Brandwagon demonstrated how effective an activation can be when every detail aligns with the product. At Advertising Week New York, the...

Experience, Immersive, Case Study, Marketing

BELONGING: THE OVERLOOKED METRIC IN BRAND ACTIVATION

24 Nov, 2025

Ruth Mortimer

Inclusion and belonging are rarely discussed when it comes to brand activations at events. Usually whenever brand activations are discussed, the...

Case Study, Behind the Build, DEI

Welcome to the SIGHTLINE Blog

Practical insights, ideas, interviews and field stories for the marketers shaping brand experiences. From strategy to execution, explore the perspectives that move the industry forward.

Featured Experts

Anick Beaulieu

End of content

No more pages to load

Case Study

SIGHTLINE BLOG

The pulse of brand experience

CANVA’S BRANDWAGON: 5 WAYS CANVA TURNED CLEAR GOALS INTO CREATIVE IMPACT

BELONGING: THE OVERLOOKED METRIC IN BRAND ACTIVATION

Welcome to the SIGHTLINE Blog

Categories

Popular Posts

HOW TO BUILD AN IMPACTFUL EVENT ACTIVATION AROUND YOUR BRAND'S CORE MESSAGE

THE 5 REAL RULES OF BRAND EXPERIENCE, ACCORDING TO CANVA, SQUARE, AND C2

HOW BRAND CAN EARN TRUST AND BUILD LASTING COMMUNITIES

Follow Us

Featured Experts

Case Study

SIGHTLINE BLOG The pulse of brand experience

CANVA’S BRANDWAGON: 5 WAYS CANVA TURNED CLEAR GOALS INTO CREATIVE IMPACT

BELONGING: THE OVERLOOKED METRIC IN BRAND ACTIVATION

Welcome to the SIGHTLINE Blog

Categories

Popular Posts

HOW TO BUILD AN IMPACTFUL EVENT ACTIVATION AROUND YOUR BRAND'S CORE MESSAGE

THE 5 REAL RULES OF BRAND EXPERIENCE, ACCORDING TO CANVA, SQUARE, AND C2

HOW BRAND CAN EARN TRUST AND BUILD LASTING COMMUNITIES

Follow Us

Featured Experts

SIGHTLINE BLOG

The pulse of brand experience