I remember when I recognized the impact a research entrepreneur could have. It was November 2011 at the Web 2.0 Summit at San Francisco's Palace...

If your RFP reads like a procurement document, you'll get procurement-quality work. If you want work that changes culture and builds brands that...

Adam Charles, Chief Growth Officer at Sparks, explores how AI will boost the importance of face-to-face connections in marketing strategies, and...

This article dives into the immersive, high-energy design principles behind C2 Studio’s GenXP approach. It illustrates how thoughtful activations can...

Marie Elaine Lemire, Head of Strategic Partnerships at Emerald, shares her personal take on how recent years have reshaped sponsorship storytelling...