SIGHTLINE BLOG

The pulse of brand experience

Actionable insights, creative frameworks, and stories from the frontlines of modern marketing.

THE FUTURE IS GENERATIVE

24 Nov, 2025

Anick Beaulieu

Anick Beaulieu, CEO of C2, on how the GenXP model is redefining experiential design by transforming events into meaningful and measurable strategic...

Experience, Immersive, Event, Strategy, Strategy Play

Welcome to the SIGHTLINE Blog

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