Sightline’s content team has been scouring the CES experiences—from the halls to the activations to the pop-ups, indoors, outdoors… everywhere in between. Here’s a quick rundown of what we’re seeing. And we’re liking what we’re seeing.
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1. Bosch: Multisensory Brand Experience
Live Chef Demo. Big Energy. Every Sense Engaged. Bosch nailed it with a cooking show right on the floor: aromas, flavors, and fun. Entertainment meets strategy. Games, giveaways, and lifestyle vibes drove nonstop booth foot traffic.
2. LG: The Ultimate Gamer’s Paradise
Gamer Obsession. Community-Fueled. High Shareability. LG created a fully immersive gamer cave with OLEDs, neon lights, and real Reddit comments built instant buzz. Total authenticity. Maximum photo ops.
3. Panasonic: 360° Brand Immersion
Vision. Engagement. Heartfelt Impact. Panasonic’s wraparound video wall made core values unforgettable. Attendees walked straight into “The Future We Make.” Emotional connection first, products second.
4. Hisense: The Fan Zone Takeover
FIFA Sponsorship Unleashed. Play, Compete, Win. Hisense got fans playing and talking with games, animation, and product demos. Emotional engagement, sports energy, and broad reach mission.
5. Bodyfriend: Viral Robot Performance
Chairs That Dance. Stop-and-Stare Wow Factor. Bodyfriend’s massage chairs put on a synchronized show, turning heads and filling phones with videos. Unmissable spectacle. AI healthcare, but make it viral.
6. Flint: Sustainability That Stands Out
Sustainable Disruption. Visual Story. Eco-First. Flint owned their message: cardboard forest booth, no tech clutter. Instant differentiation and eco-cred on full display.
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