HYPERVSN AT CES 2026

The SIGHTLINE team spotted Hypervsn early on the CES 2026 show floor, where its holographic displays pulled people in from every direction. More than a visual spectacle, the activation showed how immersive technology can move from wow factor to real-world utility, reshaping how brands engage, inform, and interact with audiences.

Immersive Moment: Redefining Brand Experience with Hypervsn’s Holographic Magic

At CES, Hypervsn’s booth drew crowds with its striking holograms—few could pass by without stopping. The technology’s eye-catching visuals grab attention instantly and appeal to audiences from diverse industries, including retail, automotive, entertainment, and education.

At its core, Hypervsn utilizes high-speed LED propellers to create a parallax effect, tricking the brain into seeing a complete, floating image. But as any seasoned marketer knows, technology without utility is just a toy. The real power lies in how this tech integrates with usage.

The "Frankenstein" of Customer Experience

Hypervsn is merging holography with AI to create hyper-personalized experiences. Take their AI Avatars deployed in airports. These aren't static displays; they are responsive, multilingual assistants.

• Real-time adaptation: An avatar can switch instantly from speaking Japanese to Quebecois French based on the traveler.

• Cognitive alignment: Using AI, the avatar detects if a user is visual or literary, adjusting its answers—using metaphors for visual learners—to ensure maximum comprehension.

From Flash to Function

At CES, Hypervsn’s booth stood out effortlessly, drawing crowds with its massive, eye-catching holograms. The mesmerizing 3D visuals—sometimes realistic, sometimes fantastically creative—naturally captured the attention of attendees from every industry. There was a sense of universal curiosity; whether you were in retail, automotive, entertainment, or education, you couldn’t help but stop and watch.

Nicolas Sellin, Senior Vice-President of Business Development & Strategic Partnerships, noted, “It’s incredible to watch how people naturally gather around the holograms. The technology speaks for itself: attendees from all backgrounds instantly recognize its potential to transform the way brands connect with audiences.”

This technology is scaling beyond simple brand awareness into critical business functions:

• Retail & Fashion: Luxury brands uses Hypervsn with haptic gloves to prototype bag designs in 3D before a single stitch is sewn, identifying flaws that 2D screens hide.

• Automotive: Life-size holographic configurators allow customers to visualize vehicles in their exact spec, bridging the gap between digital configuration and physical ownership.

• Experiential Marketing: From holographic trucks roving the Las Vegas Strip to "exploding" Rolex mechanisms in shop windows, brands are turning passive viewing into active engagement.

For marketers, the lesson is clear: The future isn't just about showing your product; it's about projecting it into the customer's reality.