SIGHTLINE LIVE takes you inside today’s most impactful brand experiences.
Hear the most honest conversations with top global leaders on what it takes to master events, strategy, and the full world of live brand marketing. Ready to exceed industry expectations? This is your front-row seat.
🎙️ Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.
Episode 10 -How Dreamforce Became a Global Icon in Brand Marketing Erin Oles, Salesforce August 19, 2026
Erin Oles is the Chief Marketing Officer at Salesforce, leading the teams behind Dreamforce, Salesforce World Tours, TDX, Connections, Tableau Conference, executive marketing, and global field marketing.
In this episode, Erin takes us inside the thinking behind Dreamforce and explores how Salesforce turns events into experiences that build trust, strengthen customer relationships, and drive business growth. She shares how Salesforce balances global scale with local relevance, why customer stories matter, how AI is shaping experiences, and what makes an event truly memorable.
Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.
