SIGHTLINE LIVE takes you inside today’s most impactful brand experiences.
Hear the most honest conversations with top global leaders on what it takes to master events, strategy, and the full world of live brand marketing. Ready to exceed industry expectations? This is your front-row seat.
🎙️ Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.
Episode 7 -Why Brand-Agency Partnerships Build Better Experiences Gil Forer & Lina Beaudin, EY x C2 July 8, 2026
What makes a brand-agency partnership truly work?
In this episode of SIGHTLINE LIVE, Gil Forer, founder and producer of Innovation Realized, and Lina Beaudin, VP of Production at C2 Studio, unpack the long-term EY and C2 partnership behind one of experiential marketing’s most ambitious leadership platforms.
They discuss how trust, strategic alignment, and creative tension helped turn big business ideas into immersive experiences with lasting value. For brand leaders, experiential marketers, and agency teams, this conversation is a practical look at what great collaboration really requires - and what becomes possible when both sides operate as one team.
Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.
