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Episode 3 - When to Build Your Brand's Own Stage Matt Morris, Lightspeed Commerce May 6, 2026
Matt Morris is the Head of Marketing at Lightspeed Commerce, the unified commerce platform powering retail and hospitality businesses across 144,000 locations worldwide. In this episode, Matt breaks down how he thinks about the full events spectrum, from strategic sponsorships to Edge, Lightspeed’s owned flagship experience.
He explains how to decide when to build your own stage versus showing up on someone else’s, and what separates events that generate attention from those that generate trust. He also shares the audience insight that reshaped how Lightspeed shows up in market, why B2B brands need to fight harder for heart in their experiential work, and what most brands get wrong when they sponsor an event.
Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.
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