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Episode 12 - The Human Side of Experience Design
Angie Ahrens, Intuit September 16, 2026
Angie Ahrens, Head of Growth Experiences at Intuit, explores what it really takes to build trust through experiences. With more than 20 years in the events industry, Angie shares how Intuit designs events that go beyond engagement to create genuine customer relationships and lasting brand confidence.
Angie discusses how trust influences every stage of the experience design process, the behaviors that reveal when trust has been earned, and why the smallest moments often have the biggest impact. She also shares her perspective on balancing digital and in person experiences, designing with empathy, and creating meaningful interactions that continue long after an event ends. Whether you're an experiential marketer, event professional, or brand leader, this conversation is filled with practical ideas for creating experiences people remember and relationships that grow over time.
Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.
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