PUBLICATIONS
The source of brand experience intelligence.
In-depth editions combining strategy, creativity, and real-world marketing insight.

Episode 4 - When Live Events Become Cultural Moments
Jeff Clanagan, Hartbeat
May 20, 2026
Jeff Clanagan is the President and Chief Distribution Officer of Hartbeat, the global entertainment company built at the intersection of comedy and culture. Across film distribution, live experiences, and concert promotion, Jeff has spent decades turning bold creative ideas into moments that genuinely connect with audiences.
In this episode, he breaks down what makes live experiences culturally relevant, why comedy remains one of the most powerful ways to bring people together, and where brands fail when they try to participate in culture without earning credibility first.
Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.
DISCOVER MORE EPISODES
SIGHTLINE LIVE!
The podcast for leaders in live brand marketing
Conversations with the people building and scaling brand experiences. What works, what does not, and why.
