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Episode 7 - Why Brand-Agency Partnerships Build Better Experiences

Gil Forer & Lina Beaudin, EY x C2
July 8, 2026

What makes a brand-agency partnership truly work?

In this episode of SIGHTLINE LIVE, Gil Forer, founder and producer of Innovation Realized, and Lina Beaudin, VP of Production at C2 Studio, unpack the long-term EY and C2 partnership behind one of experiential marketing’s most ambitious leadership platforms.

They discuss how trust, strategic alignment, and creative tension helped turn big business ideas into immersive experiences with lasting value. For brand leaders, experiential marketers, and agency teams, this conversation is a practical look at what great collaboration really requires - and what becomes possible when both sides operate as one team.

Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.