The future of marketing belongs to organizations that can turn their expertise into a lasting competitive advantage. As Co-Founder and CEO of Sessionboard, Chris Carver and his team are helping organizations bridge the gap between event programming and enterprise marketing by connecting speakers, subject-matter experts, and the content they create into a unified platform that powers marketing, communications, and sales. Chris believes every event, webinar, podcast, and subject-matter expert contributes a critical building block for the future of content marketing.
One of the upsides of building software in this industry is the front-row seat. For years I've spent more time than I can count listening to event...
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