Lauren Halferty is an events and partnerships professional working in B2B tradeshows at Emerald X. As Sponsorships Manager for MJBizCon, the nation’s largest cannabis‑focused business convention, she manages the show's sponsorship program, leads high‑value sales partnerships, and supports the growth of a rapidly evolving industry. A graduate of the University of Pittsburgh with degrees in Finance and Marketing, Lauren blends sharp budgeting skills with creative strategy to help brands activate in memorable, meaningful ways.
When B2B events need to improve their sponsorship catalog, they often look to competitive shows for inspiration, but the most innovative ideas are...
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