Mia Masson is a content marketing and event tech consultant with deep roots in the events industry. She began her career in 2017 organizing events for a global NGO before joining event tech startup Swapcard in 2020, where she played a key role during its hypergrowth phase. Starting as a copywriter in a lean team of four, Mia rose to become Head of Content, owning the global content strategy for marketing, internal events, and executive communications. After a three-year career break to start a family, Mia returned to the industry as a freelance consultant, bringing her wealth of event tech knowledge and marketing expertise plus fresh perspective to leading event brands. She’s since collaborated with Boldpush, DAHLIA+ Agency, Electric Cat, Boost.Express, Event Tech World, and others - advising on content strategy, branding, and event tech. She also works with a variety of event organisers to help them select the right tech stack. A South African living in Bordeaux, France, she’s gained a wide range of cultural perspectives. Her favorite things in life are (in this particular order): her kids, social justice, being authentically herself, her friends, wine, croissants, working out.
I’ve spent most of my career in marketing, not event production. That means I naturally see events through a marketing lens.
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