INTENTIONALITY AND SPECIFICITY: INSIDE KWIKSET’S EVENT STRATEGY PIVOT
At massive trade shows, the default strategy for major brands is often "bigger is better." Companies pour millions into sprawling activations,...
3 NY NOW ACTIVATIONS THAT PROVE PURPOSE BEATS PRODUCTION
Imagine stepping onto a trade show floor that feels less like a convention center and more like the coziest, most inspiring living room you’ve ever...
EXCLUSIVE INTERVIEW WITH METLIFE CMCO MICHAEL ROBERTS
.Brand shapes how people think, feel, and make decisions long before a transaction. In this exclusive interview, Michael Roberts, CMCO of MetLife,...
3 ESSENTIAL SKILLS BRAND MARKETERS SHOULD MASTER IN 2026
Experiential marketing is evolving fast. Leading brands in 2026 will win by combining creativity, strategy, and long-term impact—not just big...
HYPERVSN: WHEN HOLOGRAMS MEET CONVERSATIONAL AI
The SIGHTLINE team spotted Hypervsn early on the CES 2026 show floor. Curious about how holographic displays work and what they bring to brand...
WINNING BIG AT CES 2026: THE EXCLUSIVE PLAYBOOK FROM GARY SHAPIRO
What successful brands do before the show opens
The most successful brands plan. Before the doors open, they’ve already defined what success looks...
SUBARU: DRIVING LOYALTY THROUGH EXPERIENTIAL MARKETING AT OVERLAND EXPO
Joseph Pawlicki, Subaru's Owner Loyalty and Engagement Marketer, focused on what most automotive brands overlook at his first Overland Expo in 2024:...
HOW TO BUILD AN IMPACTFUL EVENT ACTIVATION AROUND YOUR BRAND'S CORE MESSAGE
Mozilla Ads at Advertising Week.
When it comes to event marketing, we always say that creating an experience that resonates is key. But how do you...
B2B vs. B2C: BRAND ACTIVATION TOUCHPOINTS ACROSS SALES CYCLES
Whether you’re into B2B or B2C, aligning your activation points to each sales stage keeps your audience hooked. Marketers, here’s how to make your...
THE ARCHITECTURE OF ENGAGEMENT
This article dives into the immersive, high-energy design principles behind C2 Studio’s GenXP approach. It illustrates how thoughtful activations can...
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