The SIGHTLINE team spotted Hypervsn early on the CES 2026 show floor, where its holographic displays pulled people in from every direction. More than...

Sightline’s content team has been scouring the CES experiences—from the halls to the activations to the pop-ups, indoors, outdoors… everywhere in...

What successful brands do before the show opens 

The most successful brands plan. Before the doors open, they’ve already defined what success looks...

Joseph Pawlicki, Subaru's Owner Loyalty and Engagement Marketer, focused on what most automotive brands overlook at his first Overland Expo in 2024:...

Mozilla Ads at Advertising Week.

When it comes to event marketing, we always say that creating an experience that resonates is key. But how do you...

In many organizations, internal corporate events are often treated as logistical exercises, occasions to gather employees for updates, celebrate...

Adam Charles, Chief Growth Officer at Sparks, explores how AI will boost the importance of face-to-face connections in marketing strategies, and...

Can simple ideas drive real engagement? Melissa Arnott, President of Arnott Consulting, shares a trade show tactic fueled by curiosity over...

Anick Beaulieu, CEO of C2, on how the GenXP model is redefining experiential design by transforming events into meaningful and measurable strategic...

Exclusive interview with Alicia Tillman on Delta Air Lines’ bold approach to brand activation and innovation.