In-person events are invaluable for marketers and sellers in this online age, offering rare face time with customers, prospects, and thought leaders...

Anick Beaulieu, CEO of C2, on how the GenXP model is redefining experiential design by transforming events into meaningful and measurable strategic...

Translating ideas into meaningful outcomes takes more than creativity. It requires precision, strategy, and the ability to connect deeply. For me,...

Inclusion and belonging are rarely discussed when it comes to brand activations at events. Usually whenever brand activations are discussed, the...

This article dives into the immersive, high-energy design principles behind C2 Studio’s GenXP approach. It illustrates how thoughtful activations can...

There are moments that quietly remind you why you do what you do. Sitting in the crowd at Advertising Week in New York, listening to Marie-Elaine...