INTENTIONALITY AND SPECIFICITY: INSIDE KWIKSET’S EVENT STRATEGY PIVOT
At massive trade shows, the default strategy for major brands is often "bigger is better." Companies pour millions into sprawling activations,...
SURF EXPO’S 50TH ANNIVERSARY: WHAT BRAND MARKETERS AND SPONSORS SHOULD PAY ATTENTION TO
Surf Expo kicked off its 50th anniversary with a high-energy January edition that reinforced its role as the leading global marketplace for...
SUBARU: DRIVING LOYALTY THROUGH EXPERIENTIAL MARKETING AT OVERLAND EXPO
Joseph Pawlicki, Subaru's Owner Loyalty and Engagement Marketer, focused on what most automotive brands overlook at his first Overland Expo in 2024:...
3 WAYS TO ENHANCE EVENT ROI WITH INTERACTIVE CONTENT
In-person events are invaluable for marketers and sellers in this online age, offering rare face time with customers, prospects, and thought leaders...
THE AUTHENTICITY EDGE: WHY LIVE EXPERIENCES ARE MARKETING'S MOST VALUABLE CURRENCY
Adam Charles, Chief Growth Officer at Sparks, explores how AI will boost the importance of face-to-face connections in marketing strategies, and...
SALT, SURPRISE, AND ROI: GOOD PRACTICES FOR EXHIBITORS
Can simple ideas drive real engagement? Melissa Arnott, President of Arnott Consulting, shares a trade show tactic fueled by curiosity over...
HOW TO BUILD LIFECYCLE CAMPAIGNS THAT TURN EVENT ENERGY INTO LASTING ENGAGEMENT
For many brands, the momentum ends once an event badge gets scanned. But for savvy marketers, this moment is where the real work begins. Your onsite...
B2B vs. B2C: BRAND ACTIVATION TOUCHPOINTS ACROSS SALES CYCLES
Whether you’re into B2B or B2C, aligning your activation points to each sales stage keeps your audience hooked. Marketers, here’s how to make your...
HOW SMART BRANDS TURN EVENTS INTO YEAR-LONG CONTENT ENGINES
Courtney Engel, VP of Strategy & Development at Magnet Media, shares why events offer a prime opportunity to generate content that fuels and...
HOW STRATEGIC SPONSORSHIPS ORCHESTRATE MEANING
Marie Elaine Lemire, Head of Strategic Partnerships at Emerald, shares her personal take on how recent years have reshaped sponsorship storytelling...
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