HOW TO BUILD LIFECYCLE CAMPAIGNS THAT TURN EVENT ENERGY INTO LASTING ENGAGEMENT
For many brands, the momentum ends once an event badge gets scanned. But for savvy marketers, this moment is where the real work begins. Your onsite...
B2B vs. B2C: BRAND ACTIVATION TOUCHPOINTS ACROSS SALES CYCLES
Whether you’re into B2B or B2C, aligning your activation points to each sales stage keeps your audience hooked. Marketers, here’s how to make your...
HOW SMART BRANDS TURN EVENTS INTO YEAR-LONG CONTENT ENGINES
Courtney Engel, VP of Strategy & Development at Magnet Media, shares why events offer a prime opportunity to generate content that fuels and...
HOW STRATEGIC SPONSORSHIPS ORCHESTRATE MEANING
Marie Elaine Lemire, Head of Strategic Partnerships at Emerald, shares her personal take on how recent years have reshaped sponsorship storytelling...
HOW BRANDS CAN EARN TRUST AND BUILD LASTING COMMUNITIES
AI is rapidly and fundamentally reshaping how we experience the world. From news and financial research to music and social feeds, AI-generated...
Adam Charles
Alexis Carroll Cline
Alicia Tillman
Amar Alnemer
Anick Beaulieu
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