Every year, brands spend millions at CES and leave with nothing to show for it. The brands that walk away with leads, partnerships, and media...

If your RFP reads like a procurement document, you'll get procurement-quality work. If you want work that changes culture and builds brands that...

In many organizations, internal corporate events are often treated as logistical exercises, occasions to gather employees for updates, celebrate...

Adam Charles, Chief Growth Officer at Sparks, explores how AI will boost the importance of face-to-face connections in marketing strategies, and...

Anick Beaulieu, CEO of C2, on how the GenXP model is redefining experiential design by transforming events into meaningful and measurable strategic...

Inclusion and belonging are rarely discussed when it comes to brand activations at events. Usually whenever brand activations are discussed, the...

This article dives into the immersive, high-energy design principles behind C2 Studio’s GenXP approach. It illustrates how thoughtful activations can...

Marie Elaine Lemire, Head of Strategic Partnerships at Emerald, shares her personal take on how recent years have reshaped sponsorship storytelling...

AI is rapidly and fundamentally reshaping how we experience the world. From news and financial research to music and social feeds, AI-generated...