SIGHTLINE BLOG

The pulse of brand experience

Actionable insights, creative frameworks, and stories from the frontlines of modern marketing.

THE ARCHITECTURE OF ENGAGEMENT

18 Nov, 2025

Marie-Elaine Lemire

This article dives into the immersive, high-energy design principles behind C2 Studio’s GenXP approach. It illustrates how thoughtful activations can...

Out Loud, Strategy, Sponsorship

HOW STRATEGIC SPONSORSHIPS ORCHESTRATE MEANING

13 Nov, 2025

Marie-Elaine Lemire

Marie Elaine Lemire, Head of Strategic Partnerships at Emerald, shares her personal take on how recent years have reshaped sponsorship storytelling...

Out Loud, Strategy, Sponsorship

Welcome to the SIGHTLINE Blog

Practical insights, ideas, interviews and field stories for the marketers shaping brand experiences. From strategy to execution, explore the perspectives that move the industry forward.