Anick Beaulieu, CEO of C2, on how the GenXP model is redefining experiential design by transforming events into meaningful and measurable strategic...

Exclusive interview with Alicia Tillman on Delta Air Lines’ bold approach to brand activation and innovation.

For many brands, the momentum ends once an event badge gets scanned. But for savvy marketers, this moment is where the real work begins. Your onsite...

Whether you’re into B2B or B2C, aligning your activation points to each sales stage keeps your audience hooked. Marketers, here’s how to make your...

This article dives into the immersive, high-energy design principles behind C2 Studio’s GenXP approach. It illustrates how thoughtful activations can...

Marie Elaine Lemire, Head of Strategic Partnerships at Emerald, shares her personal take on how recent years have reshaped sponsorship storytelling...