SIGHTLINE BLOG

The pulse of brand experience

Experiential marketers dedicate months of effort into crafting out speaker selection, agendas, content and activations. However, some of the most...

There's a version of this conversation that's been happening for a decade: "experiential marketing is having a moment." Except the moment just turned...

Media organizations know where it all starts: the story. Some of the best experiential marketers are starting to realize that every event is the...

If you're a brand marketer wondering whether sponsoring a more intimate, curated B2B event is worth it, this one's for you.

The most memorable brand experiences begin with trust, shared values, and a willingness to build something together. Great experiential marketers...

One of the upsides of building software in this industry is the front-row seat. For years I've spent more time than I can count listening to event...

Experiential marketing has always been about bringing people together. Today, the brands creating the greatest impact are thinking far beyond the...

In the lead-up to Cannes Lions this year, I kept hearing the same thing on repeat. Everyone described it as the place to be if you work in this...

Walk the Croisette for a few days and patterns start forming fast. Three words keep coming back to me. Community. Content. Culture. The actual...

Winning Cannes Lions has little to do with the size of an activation and everything to do with the value it creates. In this conversation, Michaela...